How Animated Explainer Videos Can Help You and Your Business

Imagine this - you’re in a high-stakes sales meeting. You’ve done your homework, your suit is sharp, and your PowerPoint is... fine. But as the projector flickers on and you click into your first slide, you see the glazed eyes begin. It’s not that your pitch isn’t solid—it’s that it’s not sticking. You’re relying on bullet points and static images to sell an idea that’s complex, emotional, or just plain exciting. But your audience isn’t feeling it.

Now, imagine instead:

You click “Play” and a 90-second animated explainer video kicks in. With engaging visuals, a sharp voiceover, and clever storytelling, your product is suddenly alive. It's understandable, memorable, and—most importantly—it’s persuasive. The energy in the room shifts. People get it.

So, What Exactly is an Animated Explainer Video?

An animated explainer video is a short, visually engaging video that breaks down a concept, product, or service into a simple, digestible format using graphics, animation, and narration. They’re often 60–120 seconds long, designed to explain something quickly, clearly, and in a way that sticks with the viewer. Think of them as your digital elevator pitch—one that works 24/7, never fumbles its words, and always brings its A-game.

The Benefits of Animated Explainer Videos

Clarify Complex Ideas: Whether you're selling AI software, wellness products, or financial services, explainer videos simplify the complicated.
Boost Engagement: Videos are more likely to be watched to the end than text is to be read. And animated visuals keep viewers’ attention longer than static images or slides.
Increase Conversions: Studies show that landing pages with videos can boost conversion rates by up to 80%.
Build Trust and Credibility: Professionally produced videos make your brand look sharp, modern, and invested in clear communication.
Shareable Content: Explainer videos are easy to share across websites, social media, emails, and even in-person presentations.

Industries That Benefit from Explainer Videos

Honestly? Just about every industry can benefit. But here are some clear winners:

Tech & SaaS: For explaining software features or onboarding users.
Healthcare & Wellness: To break down services or educate patients.
Finance: For explaining investment plans or complex services.
Education & Training: To teach procedures, introduce systems, or deliver compliance training.
Construction & Manufacturing: To show processes, equipment usage, or safety protocols.
Nonprofits: To tell impactful stories and communicate missions emotionally and clearly.

Where Should You Use Explainer Videos?

Great question—because making a great video is only half the job. The other half? Putting it in the right places.

Here’s where clients should absolutely consider using explainer videos:

Your Homepage: First impressions matter. A quick explainer can hook visitors fast.
Sales Presentations: Replace those death-by-PowerPoint slides with something unforgettable.
Landing Pages: Increase conversions by simplifying the pitch.
Email Campaigns: Drive clicks and engagement with a compelling video thumbnail.
Social Media: Short, punchy videos are perfect for attention-grabbing posts.
Training Portals: Visual learners thrive on animated content.
Client Onboarding: Get new customers or users up to speed fast and reduce support calls.

Animated explainer videos aren’t just a trend—they’re a powerful communication tool. Whether you’re pitching a product, educating your audience, or simply trying to stand out from the competition, a good explainer video can be the difference between “meh” and “WOW.”

In today’s fast-paced, attention-deficit digital world, clarity is currency. So if your message matters, make it memorable—and make it move.

Contact me today to schedule a free consultation on my video design services.